You know, I’m often asked how I sell so many homes while other agents are dying on the vine. Most think it’s just the “marketing”. Yeah, there’s power in being an expert marketer but to be really successful selling homes you also have to add a little ingenuity and common sense.
Think about this: If you definitively KNEW that using tool “A” vs. tool “B” would give you more than 3 times the chance at selling your home then you would opt for tool “A” every time right? Of course you would-any fool can do THAT math! But how do you KNOW which tool outperforms the other? Simple-you TEST. It never ceases to amaze me how agents just seem to take the lazy “follow the leader right off the cliff” route rather than testing and learning on their own. I guess it’s “simpler” but who the heck wouldn’t want to do everything EXACTLY right-especially when a challenging market really commands it.
I guess it’s no wonder why agents are dropping like flies all around me. Watch this video and see an example of not “testing” and what to do about it…